on 28 Apr 2023
Phuket-based Lee Marine will represent Sunreef Yachts in Thailand, as the Polish brand continues its eastward expansion
Lee Marine, one of the longest running yacht dealerships and brokerages in Phuket, has been appointed dealers for Sunreef Yachts in Thailand. Lee Marine has been active in Thailand for over 20 years and currently represents Belize and Riviera yacht brands, in addition to Sunreef.
“With our deeply experienced client base demanding personalised yachts built to purpose, it is the perfect time to represent a brand that offers such an exceptional range of yachts, both power and sail, enabling us to work extensively with the customer to create their ideal luxury yacht knowing that they can cruise the whole of Asia and beyond in complete comfort,” said Josh Lee, managing director of Lee Marine.
Sunreef has been rapidly expanding beyond Europe and the Americas. On February 28, Sunreef officially opened its office in Dubai, which the company said would “strengthen the company’s presence in the Middle East, Asia and Australia”.
“The growing appetite for yachting and our catamaran models in Asia means we needed experienced partners on the ground to help us support the entire customer experience,” said Sunreef Yachts Founder and CEO Francis Lapp. “Our new shipyard in the United Arab Emirates, opening later this year, provides a simple destination for customers to come and view our yachts, facilities and design office where we can start their journey in becoming a Sunreef owner.
In 2022, Sunreef announced that it had acquired a 65,000sqm land reserve in the UAE with the aim of starting yacht construction there to serve markets in the Middle East, Asia and Australia. The announcement said that production would begin in September 2023, ultimately employing up to 800 people.
Sunreef Yachts has made a major R&D drive toward building eco-friendly yachts powered by renewable energy, as well as sail. The company has pioneered a system of fiberglass construction that embeds photo-voltaic cells into the structure to maximise power output. The company has developed an Eco version for each of its yachts to have the least amount of fuel requirements or emissions.
Read: Nicolas Lapp on Sunreef’s drive to sustainable yachting
“The stability and autonomy of our yachts mean customers can cruise to the remotest locations in the (Asia-Pacific) region in absolute comfort,” said Simon Turner, sales director for Sunreef. “Our unique solar panels, battery banks, and energy management systems give opportunities for cruising in a way not possible on other yachts and our Asian-based customers have been very quick to understand this.”
Sunreef Yachts is represented in Singapore by Hong Seh Marine.