on 14 Mar 2023
Scuderia Ferrari has announced an extension of its partnership with luxury yacht brand Riva
The Italian Formula 1 team Scuderia Ferrari has announced a renewed sponsorship agreement with Italian luxury yacht brand Riva.
The Riva logo will appear on the Ferrari SF-23s and helmets of Scuderia Ferrari’s two drivers, Charles Leclerc and Carlos Sainz Jr, during this year’s Formula 1 World Championship, which is now in its 74th year.
“Number ones understand each other, and teaming up comes naturally to them,” says Ferretti Group CEO Alberto Galassi. “Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on.
“In Formula 1, I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”
The Italian yacht and motorsport brands have had a joint presence starting with the Bahrain Grand Prix, the season’s first event that took place from March 3- 5 2023, and continuing through to the Abu Dhabi Grand Prix, the last stage of the Formula 1 2023 World Championship, held from November 24-26 2023.
Inspired by the cult TV series The Persuaders!, the film features Italian actor Pierfrancesco Favino aboard a Riva 56’ Rivale, racing with Beckham’s Riva 68’ Diable, and Leclerc aboard a Rivamare.
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