Princess Yachts Partners with Bentley Motorsport: A Thrilling Collaboration
Princess Yachts has entered into an exciting three-year sponsorship deal with Bentley Motorsport, uniting two of the world’s most prestigious luxury brands. Through this partnership, Princess Yachts’ distinctive branding will be prominently displayed on Bentley’s new 2017 Continental GT3 race cars, bringing the worlds of yachting and motorsport together on a global stage.
A Partnership of Luxury and Performance
The Princess Yachts logo will now feature on Bentley’s Continental GT3 race cars, competing in premier motorsport events worldwide. The branding will be showcased at notable races including the Blancpain GT Series in Europe, the Pirelli World Challenge in the USA, and the China GT series in Asia. This collaboration reflects the shared values of both brands: a commitment to performance, luxury, and impeccable craftsmanship.
Kiran Haslam, Marketing Director for Princess Yachts, expressed excitement about the partnership, stating, “The partnership has always been very real in the hearts and minds of our customers. Currently, Princess customers engage with Bentley at most of our global events, and at BOOT 2017 in Düsseldorf, we previewed the motorsport collaboration at an exclusive private event. The response was incredible, highlighting the strong alignment between Bentley and Princess.”
A Shared Vision for Future Events
As part of the sponsorship, Princess Yachts and Bentley Motors will organize joint activities to bring together the worlds of high-end motor racing and luxury yachting. These activities will offer fans and clients unique experiences, further strengthening the connection between the two luxury brands.
Bentley’s Director of Motorsport, Brian Gush, noted the benefits of their early collaboration, saying, “We first displayed Princess Yachts’ branding on the Continental GT3 at the Bathurst 12 Hours, where it received a fantastic amount of TV exposure. The positive response encouraged both companies to take the partnership further.”
Princess Yachts at the Singapore Yacht Show
Princess Yachts will make a notable appearance at the Singapore Yacht Show from April 6-9, with an impressive 11-model line-up. This display will be highlighted by the show debut of the sleek new S60, alongside models such as:
- Princess 49, 52, 56, 60, and 68
- The award-winning Princess 75 and 88 Motor Yachts
- Princess 32M from the M Class range
This showcase will allow attendees to experience the best of the Princess fleet, with models representing the brand’s legacy of craftsmanship, innovation, and luxury.