BY APB STAFF on 14 Feb 2022

Simpson will now sell Fairline yachts from Sanya in Hainan, Shenzhen and Shanghai

Fairline Squadron 50

Simpson Marine now represents Fairline as its exclusive dealer throughout the China region, the British builder has announced.

The dealer currently has a total of 12 offices in seven countries and will sell Fairline from Sanya in Hainan, Shenzhen and Shanghai, with the offices collectively being known as Fairline China.

Richard Allen, group general manager at Simpson Marine, says: “We are very excited about this new development with Fairline. This market segment is very active and Fairline is perfectly positioned to appeal to its growing number of customers. Fairline is always well-received here, particularly for its high-quality yachts across the 40 – 70ft range. With multiple options and configurations, with Fairline we can ensure we can deliver the perfect yacht for every client.

“We have recently delivered a new Targa 45 GT into Shanghai and have more models arriving throughout 2022. The first of which is the recently announced flagship Squadron 68 landing in Hong Kong next month. This marks a promising start to our expansion with the brand.”

Fairline Targa GT45

A Fairline Targa 45 GT was recently delivered into Shanghai

Simpson was first announced as a Fairline dealer in 2018, and the dealership now extends from Hong Kong and South East Asia to North Asia.

Fairline’s Chief Executive Officer, Paul Grys, adds: “Extending Simpson Marine’s representation of Fairline is the next natural step in our ongoing relationship. The business is well established in the region and has a proven track record of delivering our yachts to their customers. Our two brands align perfectly with our shared core values and high standards, and we look forward to seeing the partnership continue to flourish and our brand thrive across this region.”

This news comes after Simpson Marine announced its best year to date, with the delivery of a record-breaking 135 new and pre-owned yachts in 2021.