Close

Azimut Benetti: APAC leading global sales growth

Global order book has increased three-fold on the previous season, with production value now standing at €850m

author icon By APB Staff | 17 September 2021

Italy’s Azimut Benetti Group, the world’s biggest yacht builder, has closed its 2020/21 season with an order book standing at €1.2 billion: a three-fold increase on the last season. The group has a production value standing at €850m, up €100m on the previous year.

The APAC region has risen to 15% of the group’s total sales and is proving to be a “particularly promising market”, according to a media release.

Meanwhile, Benetti Yachts Asia Pacific region accounted for nearly a quarter of the brand’s sales, making it the builder’s top sales region worldwide.

The Benetti Oasis 40M on display at Cannes Yachting Festival 2021

Despite a slowdown in production this year, due to Covid restrictions and related issues in the supply chain, the group has delivered 245 boats in the last six months. Azimut Yachts’ new flagship, the Grande Trideck, sold 10 units before its official debut at Cannes 2021, while Benetti’s Oasis 40M has sold 14 units in the 2020/21 season, including several into Asia. The high-end outboard Verve 47 has sold 55 units.

The group also revealed that over half the value of production (about €570m of the total €850m) is concentrated on yachts at least 80 feet in length. 

Azimut Benetti has confirmed it will release five new models in 2022: two new models from the flagship Grande Collection, two models from the crossover Magellano Collection, and a new Azimut S7, a fast sports coupe.

New Azimut Grande 36 Metri

New Magellano 30 Metri

New Magellano 30 Metri

Group CEO Marco Valle is understandably pleased with results seen in the last 12 months: “I close my first year as Group CEO fully aware that we have achieved the challenging objectives we set ourselves,” he says. “I am also looking ahead to the upcoming season buoyed by the excellent order book, which has practically saturated production for the year that has just begun, and I am very confident that the new projects we are working on will allow us to continue along our organic growth path in the medium term too.”

Read: Azimut’s future is all-electric: Giovanna Vitelli 

 

Giovanna Vitelli, group executive vice president, emphasised the company’s ongoing interest in sustainability: “Today our biggest challenge is to continue our research into environmental sustainability,” she said. “After definitively achieving our goal of reducing consumption (by at least 40%) and therefore emissions, through the use of carbon fibre and optimised hulls and propulsion systems, we are working on other technical solutions to offer yachts that are ever more respectful of the environment.”

The group also confirmed investments in research and development of over €100m in the three-year period.

www.azimutbenetti.it