on 31 Mar 2020
Aussie custom builders launch brokerage in Gold Coast
The Australian group behind the successful Whitehaven and Integrity Motor Yachts brands is expanding into brokerage with Spectrum Marine, which will act as sales agents for any motivated Owner, and tend to the brokerage and service needs of Whitehaven and Integrity Motor Yachts’ clients.
Based in the Gold Coast at Sanctuary Cove, Spectrum Marine offers sales and marketing of boats backed up by the boat-building, production, design, and engineering expertise of the parent company to service clients throughout Australia. Moving from traditional boat inspections, customers will have the option of virtual inspections and access to the team to prepare their boats for extended cruising.
Integrity Yachts 490SX
Additionally, the brokerage house will also retain the Queensland Integrity Motor Yachts’ dealership as Sanctuary Cove is the original home of the builder of full-displacement trawler-style cruisers ranging from 34ft to 60ft boats, and has historically been one of the highest-performing locations.
Aft deck and main cabin of Integrity 490SX
Group Managing Director Bruce Scott is a long-term boat owner who made the successful transition into custom boat-building through launching the Whitehaven Motor Yachts brand of bespoke blue-water cruising vessels in Australia in 2012, with each one built under the project management and scrutiny of Ryan Hanson and his team.
Group Managing Director Bruce Scott
Capitalising on Whitehaven’s design and production prowess, Scott saw an opportunity to expand distribution of the Integrity brand in Australia, New Zealand, Thailand, and the northwest US. In doing so, the team has made many improvements to the design and production quality of the Integrity range of full-displacement recreational boats.
Whitehaven 6100 Coupe Euro Edition
Master suite in the Whitehaven 6100 Coupe Euro Edition
With a significant number of boats in the field, the group has expanded into brokerage. “We were increasingly accepting trade-ins and assisting people selling their existing boat before taking delivery of their new Whitehaven or Integrity Motor Yacht,” Scott says. “We saw Spectrum Marine as the next logical step in the group’s growth and service offering to the wider boat owning community. At this critical time, it also serves to support our clients throughout their boating journey.”
The brokerage is led by Brendon Symons, who is not a new face in the industry having spent years in the Caribbean and on the US Eastern Seaboard captaining superyachts and project managing three new builds over 90 feet and has transitioned to marine brokerage sales.
Spectrum Marine GM Brendon Symons
In late-2019, Symons and Scott joined forces to offer a greater range of services to their combined client base.
“As the name suggests, we will offer brokerage services to the full spectrum of boat owners whilst maintaining the very successful Integrity Motor Yachts dealership,” explains Symons, who is General Manager of Spectrum Marine. “Where we differ is in our approach. We have people expert in vessel design, construction and operation. Combining this expertise with sales and marketing experience gives Spectrum a well-rounded professional team. Given the uncertainty in the world presently, clients will benefit from multifaceted, honest, expert advice on the suitability of any given vessel.”
Based on the Gold Coast, Spectrum Marine has assembled a team of brokers who represent expertise in sub-sectors of the boating market including bay cruisers, motor and sports yachts and sailing yachts. Under Symon’s management, the Spectrum Marine team manage the vessels’ marketing and sales, the Whitehaven and Integrity team will complement operations from the Sydney headquarters with administrative and technical support.
“Having sales and marketing plus boat building and production support within the brokerage will really add value. It is unique to Spectrum and we are optimistic about our future growth plans in development,” says Symons.
Spectrum Marine will be offering virtual boat inspections as well as support to boat owners wishing to prepare for extended cruising throughout the coming months of social distancing.