EVENTS | Show & Regattas

China (Xiamen) International Boat Show

The grand opening for the China (Xiamen) International Boat Show 2020 launches at Wuyuan Bay Yacht Port on November 20.

This year, the show will employ a model of online exhibition with offline experiences for the first time. The online exhibition will display domestic and foreign boats, equipment accessories, toys, etc, while the unique geographical advantages of Wuyuan Bay Yacht Port will be leveraged to showcase the cultural and tourism products of seaside life by offline shows. With rich activities and interactions online and offline, the show aims to encompass the brand philosophy of “new seaside lifestyle”.

New model: Online aggregation of the entire boat industry chain

The Xiamen International Boat Show is to achieve an aggregated display of the entire boat industry chain online through setting up an online exhibition platform. Through the official website and WeChat applet for the Xiamen International Boat Show, you can access the online exhibition, where exhibitors and exhibits, industry information, seaside lifestyles are presented wonderfully through interactive games.

Right now, the online exhibition of the Xiamen International Boat Show has been officially launched. Displayed online currently are over 200 exhibits from over 150 well-known enterprises of various types, including over 100 well-known domestic and foreign boats, over 60 types of boat equipment accessories and derivative products for diversified yacht lifestyle, with exhibitors coming from more than 15 countries and regions. As a platinum member of IFBSO (International Federation of Boat Show Organizers), the Xiamen International Boat Show also actively offers an display platform for the IFBSO members, and more than 10 international show organizers such as Korea Boat Show, Gothenburg Boat Show, Japan Boat Show, Singapore Boat Show, Miami Boat Show, etc. have been provided with special display pages, so as to help domestic brands and enterprises to cultivate international visions, connect well with international exhibitions and overseas brands, and build business bridges.

In order to enhance industrial exchanges and expand development ideas, a yacht industry development forum will also be held during the show, with relevant guests invited to discuss hot topics of the industry, and the forum will be livestreamed online to provide new ideas for the development of the industry.

Complete new experience: Numerous possibilities for seaside lifestyle

The offline part of the boat show this year will focus on creating an open and experiential seaside lifestyle experience area, where not only boats will be on show, but the vitality of seaside culture and tourism and the charming seaside lifestyle are to be showcased through the boats.

As characteristic tourism items in Xiamen, sailing and yachting experiences on the water have always been welcomed and loved by citizens and tourists. Since the beginning of this year, tourism items such as Wuyuan Bay sailing and yachting experiences had been suspended due to the concerted effort in fighting the COVID-19 pandemic until they were fully resumed on September 29. The urge to play on the sea has been pent up for half a year, and in order to let the public enjoy the “waves” in the sea, the boat show this year will launch a special sailing experience carnival, offering thousands of sailing experience tickets, for people to enjoy the fun of surfing on the water. Furthermore, during the boat show this year, theme-specific yacht experience activities are also carefully planned, whether you are a parent-child family who seeks to spend some quality time, sweet lovers looking for outdoor joys, or friends who are in for shooting greats photos while enjoying leisure time, there is always a theme suitable for you. Follow the online exhibitions and WeChat official account of “Xiamen International Boat Show” now to participate in various interactive events, you might just be the one to get free tickets for grand experience at sea.

Date: November 21-23, 2020

Location: Wuyuan Bay Yacht Port, Xiamen

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