on 30 Apr 2023
Chris-Craft appoints MGC Marine and Chartered (Asia) Company its exclusive authorized retailer in Thailand the ASEAN region.
To coincide with the appointment with Chris-Craft, a legendary American boat builder with a heritage dating back to 1874, MGC Marine has opened a Chris-Craft showroom and service centre at Riverdale Marina, just north of Bangkok.
MGC-ASIA’s business ecosystem and expertise in customer service, plus partners such as Riverdale Marina in Pathumthani and Ocean Marina in Pattaya, play an important role in the recreational boating industry, and with MGC-ASIA’s Lifestyle Mobility System, the company is ready to become a leader in Thailand and ASEAN.
New Chris-Craft showroom and service centre at Riverdale Marina near Bangkok, Thailand, with Calypso 24 (top) and Catalina 24 (bottom) models on display.
“For over 149 years, Chris-Craft has offered a high level of craftsmanship and true luxury, becoming an American icon,” says Stephen F. Heese, President and CEO of Chris-Craft Corporation. “MGC Marine’s expertise in the luxury segment will help Chris-Craft expand in Thailand and the ASEAN region, a fast-growing market for recreational marine activities. Our quality boats combined with MGC Marine’s Lifestyle Mobility Ecosystem will elevate Chris-Craft into a leading brand in Thailand and ASEAN.”
Chris-Craft Thailand is launching with the Launch Series, the Calypso Series, and the Catalina Series of recreational boats. The new Chris-Craft showroom displays up to six boats and features cozy lounges plus an open-air Sunset Balcony that offers a breathtaking view.
Aftersales service is provided at a fully equipped Chris-Craft Service Centre, with professional team members also trained by Mercury Marine Singapore. Chris-Craft owners will enjoy a full range of personal services, with professional marina staff on hand to launch and retrieve their boats, followed by a thorough cleaning before they are securely stored at the dry dock.
From left: Stephen F. Heese, President and CEO of Chris-Craft Corporation; Dr. Sunhavut Thamchuanviriya, Group Chief Executive Officer, Millennium Group Corporation (ASIA) PCL; and Bjorn Antonsson, Director of Marine International Business, Millennium Group Corporation (ASIA) PCL.
Chris-Craft Thailand offers a complete Boat Ownership Program package, including aftersales service and comprehensive maintenance, along with Alpha X as a professional financial advisor and boat insurance by Howden Maxi.
“We plan to expand in ASEAN, a fast-growing market with more than 700 million people, 170,000 kilometres of coastline, and many important waterways, and we are looking for interested dealers across the region,” says Bjorn Antonsson, Director of Marine International Business, Millennium Group Corporation (ASIA) PCL. “Our Chris-Craft showroom and service centre is at Riverdale Marina on the Chao Phraya River, with a Marine Training Center following soon. I’m proud that Chris-Craft has appointed us their exclusive authorized retailer for Thailand and ASEAN.”
Riverdale Marina and Marina Plaza offer full services for various marine activities. Customers from Thailand and throughout ASEAN can enjoy unique experiences such as marine tourism, plus a hotel, golf course, luxury housing estate, shopping centre, and large open space for hosting outdoor events.
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