BY APB STAFF on 7 Dec 2021

The agreement will see greater exposure for Tecnomar and Admiral yachts in key Asia market

Camper & Nicholsons International and luxury yacht builders The Italian Sea Group, have announced a partnership to market Admiral and Tecnomar motor yachts in China and Hong Kong.

The agreement, effective from November, will increase the visibility and promote the sales of the two motor yacht brands in Asia’s biggest yacht market.

“We are extremely proud of this collaboration with an important partner such as Camper & Nicholsons,” said Giuseppe Taranto, Vice President & Chief Commercial Officer of The Italian Sea Group. “We are sure that it will be a synergistic partnership that will allow us to expand our market and achieve positive results also in the regions of China and Hong Kong.”

“We look forward to working with The Italian Sea Group in this partnership with China and Hong Kong,” says Paolo Casani, CEO of Camper¬†& Nicholsons, which is part of the Hong Kong-based Lai Sun Group. The Group is among the leading property developers in Hong Kong.

Camper & Nicholsons’ Hong Kong office has recently recruited Gordon Hui, formerly of Sunseeker Asia, as a consultant.

Read: Gordon Hui joins Camper and Nicholsons’ Hong Kong office

Admiral and Tecnomar are two brands within The Italian Sea Group, a company based in Marina di Carrara. The Italian Sea Group has undertaken successful collaborations with leading names in the world of luxury, including Giorgio Armani and Automobili Lamborghini.

Founded in Italy in 1987, Tecnomar specialises in stylish and sleek planing yachts up to 50 metres. Models that have helped consolidate the Tecnomar name in markets around the world include the 37 metre Tecnomar Evo. The latest addition in the model line up is the Tecnomar for Lamborghini 63, most famously purchased by UFC superstar Conor McGregor for a reported US$3.6 million.

Admiral was founded in 1966 and specialises in superyachts of over 100 metres. The latest launch from the brand was the 75m M/Y Kenshō in November.